Fresh Up is the world's first real-time distribution system for services. One tap — we match you with an available, qualified person nearby. No calendar. No waiting lists.
In Oslo alone, thousands of chairs sit empty while people spend hours finding someone to cut their hair. Barbers, nail technicians, car washers, therapists — every day they lose time they never get back. Customers, meanwhile, wait days for something that should take minutes.
We don't think the problem is a lack of calendars. The problem is that the industry tries to schedule something that actually happens in real time. We flipped it: you say what you need, we find the nearest available person in minutes.
One app. One button. Everything else is infrastructure that has to happen.
We match against available capacity in the moment — not against calendars that have to be maintained.
The dispatch engine expands in rings. Never spam — only the nearest available, every 10 seconds.
Fresh Up is built on MCP. AI agents can book services on your behalf. Booking as API, not app.
14 signals per match — geo, rating, service fit, history. Nobody ends up with the wrong person.
Independent, Norwegian. We build slowly, ship fast, and invest everything in one thing: making booking so frictionless it stops feeling like an action.