Now in private beta · Oslo

Waiting two weeks for a haircut is insane.

There is already someone nearby who can do it today.
Fresh Up finds them.

Haircuts. Tire changes. Nails. Tailors.
The people exist. The time exists. We just connect the two.

Soon on

Norsk →

The paradox

Everyone goes to
the same few.

Then complains about waiting. Plenty of barbers. Plenty of mechanics. Plenty of nail techs. Skilled people everywhere.

70%of providers

have idle capacity on any given day.

30%of names

take almost all the bookings.

People aren't waiting because capacity is missing.
They're waiting because no one finds it.

Booking today

Booking is weird.

Six steps and a two-day wait. For a haircut.

What you do today

1Find a person
2Check reviews
3Check Instagram
4Check availability
5Send a message
6Wait.

Fresh Up does the opposite

Pick the service.
We do the rest.

The shift

You don't trust the person.
You trust the result.

The barber

You trust the haircut.

The mechanic

You trust the car being fixed.

The plumber

You trust the outcome.

That's the whole problem.
And the whole opportunity.

How it works

One tap.
No calendar.

Tap the service. We find the right person who is available now — in seconds.

Step 01

One tap

Pick the service you want. Not a person — a result.

Step 02

Match

We send the request to the providers nearby who are free right now and rank highest on that specific service.

Step 03

Go

First to accept gets the job. Average match time in beta: under 60 seconds.

The engine

One tap. A hundred processes.

Behind one tap, 14 things happen in under 100 milliseconds. Geo, service, free time, score — all matched in real time.

< 100ms

from tap to first provider pinged

14 signals

weighted per match — not just distance

0 waitlists

we match free capacity, not calendars

match.dispatched ✓ 42ms

Verdens første som distribuerer forespørsler i sanntid

We ping nearest. Then a little further.

Requests expand in rings. No reply in 10 seconds, we widen the radius. Never spam — only the closest free one.

0–3 kmFirst. 5★ nearby.0–10s

0–3 kmSame radius. 4★ nearby.10–20s

3–6 km5★ a bit further out.20–30s

3–6 km4★ a bit further out.30–40s

6–10 km5★ final ring. Guaranteed match.40–50s

6–10 km4★ last batch at the edge.50–60s

Agent layer

Ask Claude for a skin fade. It books it.

Fresh Up is built on MCP. Which means AI agents — Claude, ChatGPT, anything — can book services on your behalf. Booking becomes an API, not an app.

MCP · World first

> book("skin fade")
> matched in 42s
> provider · 1.2 km

First in the world. Built for the era where you stop opening apps.

The result

Pay less.
Get it faster.

When a barber has an empty chair, or a mechanic has an open hour, a little revenue is better than none. Fresh Up fills the capacity that would otherwise sit idle.

The customer

Gets the service faster.

The provider

Earns more.

Faster service for the customer. More work for the provider.

Both win.

This isn't an idea on a napkin.

Norway alone is a market where every single percent matters.

200+

salons in Oslo

1,000

chairs available

16,000

cuts per day

1.5 bn

NOK per year, hair only

Get early access

Services aren't booked.
They're distributed.

We're starting with hair and grooming — the most trust-dependent category of them all. Oslo first. The rest follows.